A 2009 law requires larger and more graphic health warnings on cigarettes as part of an effort to discourage people from starting to smoke and to lower current smoking rates. About 20% of Americans smoke cigarettes, according to government figures. Tobacco use leads to about 443,000 deaths each year in the U.S. and is considered the leading cause of premature death.
The pictures and warnings such as "smoking can kill you" will be required to be placed on the top half of cigarette packages with the brand name on the lower portion of the packages. The warnings will be required to cover 50% of the front and back panels of a cigarette pack as well as the top 20% of cigarette advertisements.